Telekinetic Coffee Shop Prank Leaves Customers Running For Cover And Has More Than 67 MILLION Views!
Kimberly Peirce’s adaptation of Stephen King’s horror classic “Carrie” may have tanked at the box office, but the film’s promotional campaign proved to be a viral hit. A web ad for the movie cracked YouTube’s year-end list of trending videos, which was issued Wednesday. With almost 68 million views, the elaborate promotional prank dubbed the “Telekinetic Coffee Shop Surprise” is No. 8 on the top 10 list. In the clip, unsuspecting customers at a New York City coffee shop witness the epitome of a teen meltdown when a girl unleashes her “telekinetic powers” on someone who accidentally spills her coffee. Unbeknownst to the crowd, the perpetrator and victim are both actors. Upon its release in October, Sony’s savvy promotional piece received over 4 million hits in a single day. A viral campaign can not only generate buzz, but draw audiences to films. Tens of thousands of commenters took to YouTube to express newfound interest in the Julianne Moore and Chloë Grace Moretz-starrer after watching the vid.
Thinkmodo — the agency behind the video — also created the viral hits iPad Head Girl, the Shaving Helmet and the Times Square TV Hack.